Harley-Davidson, Inc.

Harley Davidson designs, manufactures and markets heavyweight motorcycles and accessories.

Revenue $5.27B
Status Active
Employees 5.3K
Founded 1903
Industry Industrial Trucks, Tractors, Trailers, and Stackers
Domain harley-davidson.com
SIC 3537
Facebook 2.2M followers
Twitter 39K followers
Fax +12526332822
Phone +14143434680



Revenue for last year



Total funding


Index S&P 500 P/E 7.01 EPS (ttm) 2.67 Insider Own 0.20% Shs Outstand 153.87M Perf Week -3.51%
Market Cap 2.87B Forward P/E 7.96 EPS next Y 2.35 Insider Trans -19.48% Shs Float 152.56M Perf Month -9.19%
Income 423.60M PEG 1.08 EPS next Q 0.39 Inst Own 99.40% Short Float 11.71% Perf Quarter -47.01%
Sales 5.36B P/S 0.54 EPS this Y -16.10% Inst Trans -0.22% Short Ratio 6.11 Perf Half Y -52.81%
Book/sh 11.72 P/B 1.59 EPS next Y 118.03% ROA 4.00% Target Price 24.90 Perf Year -48.84%
Cash/sh 5.42 P/C 3.44 EPS next 5Y 6.50% ROE 23.10% 52W Range 14.31 - 40.89 Perf YTD -49.80%
Dividend 1.52 P/FCF 6.39 EPS past 5Y -7.10% ROI 4.60% 52W High -54.34% Beta 1.35
Dividend % 8.14% Quick Ratio 1.10 Sales past 5Y -3.00% Gross Margin 35.80% 52W Low 30.47% ATR 1.93
Employees 5000 Current Ratio 1.30 Sales Q/Q -6.40% Oper. Margin 10.40% RSI (14) 44.79 Volatility 4.98% 8.80%
Optionable Yes Debt/Eq 4.13 EPS Q/Q 54.50% Profit Margin 7.90% Rel Volume 1.42 Prev Close 18.54
Shortable Yes LT Debt/Eq 2.84 Earnings Apr 28 BMO Payout 56.00% Avg Volume 2.92M Price 18.67
Recom 3.10 SMA20 1.95% SMA50 -21.21% SMA200 -42.82% Volume 4,147,008 Change 0.70%



Country USA
Region / State Wisconsin
City Milwaukee
Address (raw) 3700M W Juneau Ave
ZIP 53208
Address (OSM) 3700, West Juneau Avenue, Cold Spring Park, Milwaukee, Milwaukee County, Wisconsin, 53208, United States of America


Lawrence G Hund
Lawrence G Hund "Larry"

Pres & COO:Financial Svcs

Mark R Kornetzke
Mark R Kornetzke

Chief Accounting Officer

Matthew S Levatich
Matthew S Levatich "Matt"


Paul Krause
Paul Krause

Chief Legal Officer/Chief Compliance Officer/Secretary


Erik Buell Racing LLC.
Erik Buell Racing LLC.


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Web presence

website screen

Alexa Rank
Monthly visitors (SimilarWeb)
SimilarWeb Rank


2019-10-14 13:32:00   Harley-Davidson halts electric motorcycle production Reuters
2019-10-25 06:00:00   The 10 Best Blue Chips for Income Growth MoneyShow
2019-09-24 13:52:00   UPDATE 1-Harley-Davidson $1.6 bln investment plan raises earnings concerns Reuters
2019-10-15 03:52:00   UPDATE 1-Harley-Davidson halts electric motorcycle production Reuters
2019-10-22 07:28:00   UPDATE 3-Harley-Davidson beats forecasts as international sales rebound Reuters
2020-01-03 07:23:00   3 Big Stock Charts for Friday: P&G, Walgreens, and Harley-Davidson InvestorPlace
2020-02-28 06:14:00   4 Days To Buy Harley-Davidson, Inc. (NYSE:HOG) Before The Ex-Dividend Date Simply Wall St.
2019-10-14 15:49:00   4 Top Stock Trades for Tuesday: SHOP, UBER, CRWD, HOG InvestorPlace
2019-12-13 11:44:00   5 Cheap Dividend Stocks With High Yields And Annual Increases InvestorPlace
2020-03-19 19:19:00   Activist Investor Pressures Harley to Focus on Its Core Riders Bloomberg
2019-10-17 11:20:00   Asbury Automotive (ABG) to Post Q3 Earnings: What's in Store? Zacks
2019-10-21 12:06:00   Auto Stock Q3 Earnings Lined Up for Oct 22: HOG, PCAR & PII Zacks
2019-10-17 11:51:00   Auto Stock Roundup: Ford Q3 China Sales Dip, Tesla Q3 UK Sales Hit a Record & More Zacks
2020-01-16 08:43:00   Auto Stock Roundup: GM's Electric Hummer Revival, F China Sales Dip & More Zacks
2019-10-23 10:57:00   Auto Stock Roundup: HOG & PCAR Q3 Earnings Beat, TSLA's Gigafactory Progress Zacks
2020-01-03 08:54:00   Auto Stock Roundup: TSLA's China-Made Model 3 Deliveries, NIO Q3 Results & More Zacks
2020-01-30 08:48:00   Auto Stock Roundup: TSLA's Stellar Q4 Show, BWA-Delphi Deal & More Zacks
2020-01-27 09:16:00   Auto Stocks' Q4 Earnings Due on Jan 28: HOG, PCAR & More Zacks
2020-04-25 15:32:00   Barron's Picks And Pans: Albertsons, Carnival, Harley-Davidson And More Benzinga
2020-04-24 10:01:00   Bear of the Day: Harley Davidson (HOG) Zacks
2020-02-03 07:14:00   Bear Of The Day: Harley-Davidson Inc (HOG) Zacks
2020-04-09 16:02:00   Capital Markets Up on Fed's Multitrillion-Dollar Stimulus Plan GuruFocus.com
2019-10-15 10:38:00   Apple, Goldman Sachs, PG&E, Tesla, Harley-Davidson, Saks: Companies to Watch Yahoo Finance
2020-04-13 06:46:00   The Consensus EPS Estimates For Harley-Davidson, Inc. (NYSE:HOG) Just Fell Dramatically Simply Wall St.
2019-10-08 12:09:00   Companies to Watch: Major problem for Harley-Davidson, Oracle adds 2K jobs, more retailers drop vaping products Yahoo Finance
2019-09-25 18:26:00   Dividend Investing: The High Dividend Growth Rate Strategy GuruFocus.com
2019-11-18 11:46:00   Dow 30,000 may be coming real soon: Mark Mobius Yahoo Finance
2019-10-23 04:29:00   Edited Transcript of HOG earnings conference call or presentation 22-Oct-19 1:00pm GMT Thomson Reuters StreetEvents
2020-01-30 10:51:00   Edited Transcript of HOG earnings conference call or presentation 28-Jan-20 2:00pm GMT Thomson Reuters StreetEvents
2020-01-09 14:18:00   First Harley-Davidson Edition GMC Pickup in History Introduced Business Wire
2020-03-20 08:46:00   Ford Suspends Dividend Amid Coronavirus: Will Others Follow? Zacks
2019-09-27 13:43:00   Forget electric cars. Motorcycles are better Yahoo Finance
2020-02-03 08:53:00   FormFactor, Harley Davidson and Tesla highlighted as Zacks Bull and Bear of the Day Zacks
2020-02-03 11:35:00   If You Had Bought Harley-Davidson (NYSE:HOG) Stock Five Years Ago, You'd Be Sitting On A 48% Loss, Today Simply Wall St.
2019-09-24 10:52:00   Harley-Davidson $1.6 billion investment plan raises earnings concerns Reuters
2020-01-28 06:50:00   Harley-Davidson Announces Fourth Quarter, Full-Year 2019 Results PR Newswire
2019-10-22 06:50:00   Harley-Davidson Announces Third Quarter 2019 Results PR Newswire
2020-03-13 19:21:00   Harley-Davidson Board Faces Possible Proxy Fight as It Seeks CEO Bloomberg
2020-02-28 16:41:00   Harley-Davidson CEO Matthew Levatich steps down Reuters
2020-02-28 16:46:00   Harley-Davidson CEO Matthew Levatich steps down Reuters
2020-02-28 17:18:00   Harley-Davidson CEO Steps Down After Five-Year Sales Slump Bloomberg
2020-03-13 11:38:00   Harley-Davidson Down 44% in a Year: Will the Bad Spell Stay? Zacks
2020-03-18 19:26:00   Harley-Davidson faces proxy fight with investor Impala Reuters
2019-10-15 09:17:00   Harley-Davidson (HOG) Halts Production of LiveWire Motorcycle Zacks
2020-04-23 09:46:00   Harley-Davidson (HOG) to Post Q1 Earnings: What's in Store? Zacks
2020-01-24 07:20:00   Harley-Davidson (HOG) Q4 Earnings Coming Up: What to Expect Zacks
2020-01-28 08:05:00   Harley-Davidson (HOG) Q4 Earnings Surpass Estimates Zacks
2020-01-28 10:19:00   Harley-Davidson (HOG) Q4 Earnings Top, Sales Lag Estimates Zacks
2019-10-17 11:46:00   Harley-Davidson (HOG) to Report Q3 Earnings: What's Up? Zacks
2020-04-01 08:34:00   Harley-Davidson (HOG) Surges: Stock Moves 5.6% Higher Zacks
2020-02-28 16:30:00   Harley-Davidson, Inc. Announces Leadership Changes PR Newswire
2019-12-03 17:44:00   Harley-Davidson, Inc. Declares Dividend GlobeNewswire
2019-12-10 11:16:00   Is Harley-Davidson, Inc. (HOG) A Good Stock To Buy ? Insider Monkey
2019-09-25 06:45:00   HARLEY-DAVIDSON, INC. TO REPORT 3RD QUARTER 2019 RESULTS ON OCTOBER 22, 2019 GlobeNewswire
2020-04-03 10:42:00   Harley-Davidson, Inc. to Report First Quarter 2020 Results on April 28, 2020 GlobeNewswire
2020-02-28 21:09:00   Harley-Davidson looks for new leadership to end its sales struggle Reuters
2019-10-14 14:40:00   Harley-Davidson Pauses Production Of Electric Motorcycle Benzinga
2020-01-28 07:24:00   Harley-Davidson Plunges After Missing Estimates Bloomberg
2020-04-06 11:58:00   With Harley-Davidson Production, Sales Frozen, Argus Downshifts On Stock Benzinga
2019-10-22 06:58:00   Harley-Davidson profit falls 24% on weak U.S. demand Reuters
2019-10-22 07:05:00   Harley-Davidson beats forecasts as international sales rebound Reuters
2019-10-22 07:05:00   Harley-Davidson tops forecasts as international sales improve Reuters
2020-01-28 07:18:00   Harley-Davidson reports higher quarterly profits Reuters
2020-03-30 09:56:00   Harley-Davidson says investor Impala drops plans for board nominations Reuters
2020-04-15 13:34:00   Harley-Davidson says majority of its global production employees on temporary layoff Reuters
2019-10-11 10:09:00   Harley-Davidson's Electric Bike LiveWire Sees Soft Demand Zacks
2019-09-24 10:29:00   Harley-Davidson Sets New Sights On Coming Decade, Wants 4M Riders In US By 2027 Benzinga
2019-11-05 09:20:00   Harley-Davidson's® First Adventure Touring and Streetfighter Models Debut with All-New Revolution® Max Engines PR Newswire
2019-10-22 11:23:00   Harley-Davidson's (HOG) Q3 Earnings Beat Estimates, Down Y/Y Zacks
2020-03-12 08:16:00   What Is Harley-Davidson's (NYSE:HOG) P/E Ratio After Its Share Price Tanked? Simply Wall St.
2019-10-22 14:47:00   Harley-Davidson's Sales Drop As Expected, But Manage to Beat Wall Street Estimates Benzinga
2020-01-28 08:08:00   Harley-Davidson's shares tumble on steeper fall in revenues Reuters
2020-04-15 13:15:00   Harley-Davidson Takes Additional Actions in Response to COVID-19 Impact GlobeNewswire
2020-03-18 19:46:00   Harley-Davidson Temporarily Suspending U.S. Production GlobeNewswire
2019-10-22 08:26:00   Harley-Davidson Trades Higher On Q3 Earnings Beat Benzinga
2020-01-10 07:31:00   Harley-Davidson & Tuscany Motor Team Up for GMC Sierra 1500 Zacks
2020-03-26 09:36:00   Harley-Davidson withdraws outlook due to coronavirus disruption Reuters
2020-03-26 13:32:00   Harley-Davidson withdraws outlook due to coronavirus disruption Reuters
2020-01-15 07:33:00   Harley to Grant Shareholders Power to Nominate Board Members Bloomberg
2019-10-14 15:14:00   Harley Halts Output of Electric Model Pivotal to Revival Bid Bloomberg
2019-10-22 09:53:00   Harley Rises as Motorcycle Maker Cuts Spending During Sales Slump Bloomberg
2019-09-24 10:49:00   Harley sets target of 4 mln riders in U.S. by 2027 Reuters
2019-10-07 06:22:00   Harley struggles to fire up new generation of riders with electric bike debut Reuters
2020-04-16 07:37:00   Here's How Harley-Davidson is Fighting Against Coronavirus Zacks
2020-04-08 08:51:00   Implied Volatility Surging for Harley-Davidson (HOG) Stock Options Zacks
2020-01-27 04:38:00   Indian panel wants encryption broken in fight against child porn Reuters
2020-02-13 13:22:00   India offers to import U.S. dairy, chicken legs to seal elusive trade deal with Trump Reuters
2020-02-21 03:23:00   India set to dazzle Trump with pomp and circumstance as trade rows fester Reuters
2019-12-06 02:17:00   Indonesia fines Garuda after CEO fired over smuggled Harley Davidson Reuters
2020-04-23 11:49:00   A JPMorgan Strategist's Aggressive Harley-Davidson Option Trade Ahead Of Earnings Benzinga
2020-01-20 18:40:00   Macron, Trump May Have Tariff Truce in 2020 Digital Tax Fight Bloomberg
2019-10-14 09:35:00   NewsBreak: Harley-Davidson Halting Production of Electric Bike - WSJ Investing.com
2019-10-15 00:49:00   PRESS DIGEST - Wall Street Journal - Oct 15 Reuters
2020-01-27 13:08:00   Q4 Earnings Outlook For Harley-Davidson Benzinga
2020-03-26 08:22:00   A Sliding Share Price Has Us Looking At Harley-Davidson, Inc.'s (NYSE:HOG) P/E Ratio Simply Wall St.
2020-01-28 16:35:00   Stock Market Today: Earnings Season Gets Intense; Buy Uber? InvestorPlace
2019-10-22 04:38:00   Stocks - Procter & Gamble, Harley-Davidson Rise Premarket; Hasbro Tumbles Investing.com
2020-02-20 17:00:00   Trumps India Trip: Full Stadium and Mostly Empty Promises Bloomberg